Lynn Cicchelli's Portfolio

Welcome to my website!

Summary

Writing has always been my passion, and I am lucky enough to have built a career around it.

I love the idea of creating copy to persuade consumers to act on something. I'm always thinking, "what does the consumer want and how can I get them to engage," whether it's a recipe card series or identity theft protection. I've worked on both printed and online media – from solicitation and fulfillment through upselling and cross selling. I am dedicated and passionate about every project, big or small.

Areas of expertise:
? Direct Marketing
? Customer Engagement
? Point of Sale Marketing
? Customer Acquisition
? Customer Retention

You can reach me at lynn.cicchelli@gmail.com or (203) 561-0660 (cell).

The only way to do great work is to love what you do. – Steve Jobs

My Work (please see link section below for online identity theft banners)

Images

Another Winning IMP Cooking Product: This product was so much fun! We came up with fun recipes that always had a creative twist. There were 90 packs in this series and we were sad to see it end!
Member Publication: I managed and wrote an article for a travel magazine that went out to current members. See PDF links below for full article and magazine.
Protection Product Banners: In researching identity theft, I came up with a few banner ideas, one specifically called "fading man" which had over 24 million impressions! See the rest of my banners here: https://plus.google.com/collection/c4mxpB
Roadside Assistance Program Kit: We got our roadside assistance program in Walmart. I wrote the entire kit and the supporting materials. One of the biggest challenges was thatÂ copy and design had to be approved by internal and client legal departments.
Monthly member communications: Working with the strategy team, we identified 4 different demographic groups and I wrote copy and chose images to speak to each group. Retention results are still pending, however the open rate increased by 33%.
Updated responsive website for savings product: I enhanced the top savings program website with more benefit copy to encourage prospective members to enroll and give current members a better perspective of their savings.
Point of Sale kit example: While at Affinion, I was the writer for many of our point of sale clients, including f.y.e., Hancock Fabrics, Staples, and Walmart. I also worked with designers on supporting materials, including posters, handouts, and inserts.
Top DM creative: Compliance issues pushed me and my design partner to create a new solicitation that met all requirements without sacrificing our marketing message. Not only did we beat control, but increased response by 130%!
Winning Product at IMP: This was a labor of love! I collaborated with the art director and recipe developers to create this amazing card series. We even had a hand at designing custom cookie cutters for the series that were not available in stores!
Responsive FYE Monthly Email:Â We brainstormed new templates for monthly emails to members. Being proficient in Dreamweaver, I was able to write/edit copy directly within the HTML files, saving critical time in meeting tight deadline
Responsive redesign of member side of roadside assistance website: With the new marketing efforts of our roadside assistance product, the website needed a facelift. I wrote all the copy for the site.
New member site for protection product: I worked with the product team and my design partner to make the website more cohesive and elaborate more on the top member benefits, resulting in a more streamlined and user friendly site.